Brief Summary of the FTC Guidelines

As an eBay jewelry seller you need to understand your limits when describing an item in your auction listing. Following are the guidelines in a nutshell (for the complete publication, visit Misuse of terms. It's easy to get carried away when you're describing a gemstone or piece of jewelry. In your eyes, the piece is a miracle of beauty. But you must choose your words wisely. In the jewelry business, you have to mean exactly what you say. Table 11.1 sorts out the major no-nos of labeling...

In Conclusion

Becoming an expert on buying and selling jewelry on eBay will, like anything else, require some trial and error. At first, as you learn how to bid successfully and responsibly, you might feel a bit clumsy you might struggle with the right formula for auction descriptions and sales policies and you might even from time to time have run-ins with eBay's dark underbelly. But once you get beyond all that, shopping for jewelry and establishing a jewelry business on eBay can be incredibly rewarding...